Anyone who is serious about web advertising should understand more about using Internet Banner Advertising as an integral part of their website marketing plan. This article provides valuable information on the many benefits of using web banner advertising to promote your internet business.

It has now been about 15 years or so, since banner advertising first appeared on the internet and there has now been a considerable increase in its use in internet marketing.

A web banner advertising campaign is an effective form of website promotion that will display an advertisement thousands of times to the targeted customers of other websites. Banner advertising is a great way to promote a website and is a form of advertising that promotes an internet advertising banner in a prime position on relevant websites.

Web banner advertising is an invaluable way to improve brand awareness, increase visitor traffic and generate sales.

Banner advertising is the equivalent of newspaper or magazine advertising in the online world.  Banners are normally animated, to capture the attention of the customer, and can display a range of images, text and information including a company logo. An internet advertising banner can be linked to a particular landing page, that is relevant to the products or services being advertised, this will allow a user to click through to a web page and immediately view additional information and ultimately make a purchase.

Animated Web Banners provide an ideal way to catch the eye of potential customers.

The level of design creativity within the banner design will help to increase the success of an internet banner advertising campaign. The aim of the exercise is to create a funky design that will be noticed by potential visitors. This can be achieved by using a good combination of colors, some form of animation and a strong strap line. Using animated web banners are a useful way to get noticed by potential customers. Flash banners in particular can contain very rich animated content, within a very small file size.

The success of the banner design can be measured by the total amount of visitors that ultimately click through to the target web page. Offering some sort of incentive will help to improve conversion rates.

There are many different sized banners that can be used which are measured in pixels.

Banner sizes are measured in pixels, the most popular banner size is 468×60. However, there are numerous different sizes and shapes available. An effective online banner advertising campaign should contain a mix of these. One of the most effective sizes to use is a Skyscraper, as they will be displayed down the side of a web page and therefore stay in view for longer as the user moves down the page.

An ideal mix of banner sizes for a campaign would be as follows:

• Banners (468×60)
• Leaderboards (728×90)
• Skyscrapers (120×600)
• Rectangles (300×250)

Internet banner advertising campaigns can be purchased on either a CPM basis (cost per thousand impressions) or on a CPC basis (cost per click).

Costs for banner marketing campaigns vary widely, according to the options selected, the size of banners used and the volume of advertising space purchased. Web banner advertising campaigns can be purchased on either a CPM basis (cost per thousand impressions) or on a CPC basis (cost per click).

The option to purchase a campaign on a cost per click basis would be the most sensible for a company that has no previous experience of this type of online promotion. This will allow a fixed budget to be agreed for a fixed number of clicks. The advertising network will ensure that a sufficient number of banners are displayed, in order to generate the agreed number of clicks. However if an organisation has existing experience of this type of internet advertising and has achieved a high click through rate for previous campaigns, then it may possibly be a better option to purchase the inventory on a CPM basis.

There are range of different publishing networks to consider and each network offers varying degrees of geographic, demographic and behavioral targeting.

Internet banner advertising campaigns can be set up to target individual countries,such as UK or USA or specific regions, such as Europe, Asia etc. Demographic targeting options are also available to fit the ideal potential customer for your product or service.

Web banner advertising is a highly measurable form of marketing and reports can be generated to track the total number of banners served, click through rates and number of purchases. Reliable campaign statistics can provide a wide range of information that can be used to improve conversion rates for further internet banner advertising campaigns.

As a form of Website Promotion, banner marketing is cost effective and compares favorably with other forms of online advertising such as search engine pay per click campaigns.

 

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