What Comes First – The Web Design Or The SEO? This really is the chicken and egg question of the internet age but your role in the website design process will probably dictate your answer.

Graphic design led companies will debate that in many of cases that the web site design has to be number 1 of course. And let’s face it without that visually appealing to the eye design a searcher will navigate away from your site within seconds or so they would have you believe. But then that raises an all together different debate of how did they find your site amongst all your competitors?

The typical web development curve goes along the lines of initial design is presented ..website design looks excellent and is signed off. Needs some content ok, Take the text from our existing old site…..website goes live and time passes but no traffic!

And then more time passes until eventually perhaps many months later the situation is either so critical or the company are having to spend out on adwords that finally an SEO specialist gets called in or the sales manager starts to question the lack of inbound enquiries from the web, and before you know it you are investing in a web marketing strategy to try and achieve some search engine results.

Is this the fast road to success? The thousands of website owners that have travelled this route will certainly argue that it most definitely is not as this launch and pray web development criteria delays any websites success by months and sometimes years, and even more frightening  results in huge losses of both business opportunity and profitability.

I don’t think that any web expert would argue against the fact that the search engines don’t rank on the visual aspect of web design but with minimal attention to search engine optimisation so often this initial chance to make the best impact when the website first gets indexed is totally lost, if all the search engines find is a appalingly optimised site with no regard paid to any SEO requirements or keyword capture.

A little extra attention and money spent on pre development SEO (which should at the very least include keyword research and SEO copywriting) gives an outstanding return on investment as invariably when the site goes live and gets indexed it will achieve a far better website ranking from the beginning and even in some cases a page one result straight away.

To find out more about website promotion visit Affordable SEO Southampton .

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