Without a doubt it is clear that blogging, when carried out in the correct and detailed manner, assists in boosting your position in SERPs.  I have 12 commercial sites that are ranking highly for their given keywords.  Each page has its own keyword for which it is optimized, sometimes each page has up to 15 keywords some optimized more effectively than others.

I have found that setting up an independant blog (separately from your site, different host if possble, different IP address) and writing fresh content each day (1 – 3 posts) that point to and reference directly back to your main site.  This is further enhanced by using keywords in your anchor text pointing back directly to the targetted page, adding keywords in the main body and staying within a healthy density will only help further.

It is essential that you are not seen to be spamming and that excessive links are seen to be incoming from one IP address (your host server), this alerts Google and I have definitely seen a downturn in ranking for excessive anchor text use.

Using a blog to boost your main site ranking is extremey effective, I have achieved No. 1 Google position and multiple page 1 Google positions just by using the above techniques, in only one week I have improved by 800 positions purely by effective blogging, this pulled one site out of the Google sandbox from scratch and then took only two more weeks to hit page 1 ranking!  This for a very competitive keyword and keyphrase.

I prefer to use WordPress rather than blogger or other platforms, WordPress offers greater flexibility in themes and add ons and you can get right inside the CSS to adjust the look and feel to how you want it.  Useful add ons are  All in One SEO Pack which assists in meta tagging posts for your chosen keywords and key phrases.

Each post that I write is optimised by using All in One SEO Pack, 2% keyword anchor text pointing back to site and then a further smattering of  keywords across the post (not too much).  In addition to this I Stumble, Digg, Furl, Spurl and ping and tag upto 30 other social bookmarkers to alert the masses to my posts.

A Very effective process and assists in building long term equity within your website empire.

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