The world wide web has no boundaries and can be accessed from all over the world with an internet connection, the potential of doing business in the world wide web to the world is big.

Although, it is sometimes difficult for new companies to target and market their businesses to everyone in the world wode web since the internet limitless, company websites can get lost online.

Furthermore, local businesses may not be ready to do international business deals. Hence, it can be wise to break down the internet world into geographic countries, then target and market to these segments.

Here, we want to highlight the potential of marketing to the internet users in Indonesia. The first thing we should look at is the statistics of Internet usage of the world and funnel down to the internet usage and penetration in Indonesia.

Looking at the internet usage of the world by countries by Miniwatts Marketing Group. Asia is leading other geographic regions in internet usage. Asia, with the largest population of the world of 3,776,181,949 compared to rest of the world population of 2,899,938,339. Its no wonder Asia has the largest internet usage compared to other countries of the world.

When look deeper into Asia and see the Top 10 countries with the highest internet usage in Asia and you will be surprised!

Indonesia is ranked No.5 of Asia’s leading internet usage country with over 25 million users in Indonesia (2008). See Internet Marketing Data Indonesia. Compared to other more developed Asian countries, it’s a surprising lead.

This lead is hugely due to the large population of Indonesia. With over 237,512,355 in population, it is the third largest country in Asia based on its population after China and India with a population of 1,330,044,605 and 1,147,995,898 respectively. The forth largest country based on population after Indonesia is Pakistan at 167,762,040.

So as you can see, Indonesia should, sooner or later climb to the top 3 spot of the largest internet usage in Asia.  A 5 million increase in one year over 2007-2008 and a 10.5% penetration.

It has been announced that the government of Indonesia is targeting 50 million users by 2009 which by no means a challenging task to increase internet usage by two fold or a 20% penetration (with 20% of the population using the internet).

Having said that, China has 19% of its population use the internet. Neighboring countries like Singapore has 58.6% and Malaysia has 59% of its population use the internet, not to mention Japan has the highest percentage of internet users achieving more than 73.8% penetration. Hence with the right support in infrastructure and commitment from the government, Indonesia should be able to achieve its target.

Indonesia Mobile Phone Subscribers

The government of Indonesia is however very confident that a 20% penetration should be easily achievable in 2-3 years especially when Indonesia already has over 80 million in mobile phone subscribers, a 34% penetration in its total population which is expected to increase to 120 million by 2010 according to Indonesia SMS marketing. With the support mobile technology and trend towards mobile phone internet, plus the increase installation of wifi facilities throughout Indonesia. Indonesia internet usage future has great potential.

So with all the internet usage statistics, Indonesia should see the huge potential in marketing their businesses on the internet for future growth. The increase in internet usage and penetration in Indonesia means that Indonesia is developing, its people are becoming more educated and sophisticated with the increase usage of the internet media.

For more information on internet marketing tips and Free Download of tools, keyword research softwares and ebook, visit Internet Marketing Tips website at www.BOBmarketing.com

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