Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. Put all of your efforts into getting as much traffic as you can from the search engines. The most economical and focused traffic is delivered by the search engines.

Search engines make their living from delivering relevant and useful results to their users. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. The more frequently users return to the search engine the more opportunity and income the search engines create. You and your web pages face a similar challenge.Persuade users to come back to your web pages over and over again.

So what exactly must you do?. You have two options and you can use both. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.

Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The keyword entered by the user causes the search engine to search its indexes for the most accurate and relevant web pages. The search engines decision about what pages to display in the results are based upon two key factors relevance and authority.

Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.

Back links are the most important factor in optimising your pages for the search engines.

Back links have two key uses – influencing the search engines ranking decisions and directing traffic to your web site from other internet properties. Users will follow links they find in content if the back link is labelled with relevant text. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Each back link has a value associated with it which can vary depending upon its origin.

Web pages with back links from authoritative pages acquire authority in the eyes of the search engines.The higher the authority of the web page ‘sending’ the back link the more authority is likely to received by your web pages.

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